Publishers refuse to pay Nielsen until metrics issues resolved ahead of launch of DCR Monthly next week
A number of small to medium-sized publishers have requested Nielsen completely discontinues its Digital Ratings Monthly (DRM) solution and remove their data from the platform, Mumbrella understands.
At the same time, Mumbrella also understands a number of publishers are not paying Nielsen, as they wait to resolve their ongoing issues.
The measurement issue rages on for digital publishers
Might be reason a Nielsen is not the digital currency in the bigger markets in North America, UK & EMEA.
“We continue to work closely with our clients…”
Really? Not from where I am sitting…. Has Nielsen actually delivered on any of its promises during their tenure?
Accurate third party measurement is absolutely critical to the success of digital, and for that matter all media. If Nielsen can’t get this right then they should step aside and let another body take over… Publishers are paying for a service and are not being accurately represented. I am not surprised that some are withholding payment. Agencies don’t pay publishers if the campaigns they book are not right. Why should publishers pay for this substandard product.
…or maybe, just maybe, the panacea of “accurate third party measurement” which the entire adtech industry has been promoting to demonstrate its superiority is chimera?
If i am not mistaken Comscore in the US has audience numbers are monthly, based on a panel and only include off platform if publishers pay a significant monthly fee. Sounds like digital ratings monthly.
Yep – several years behind AU.
And most of the angst about “disputes over inaccuracies” are smaller from publishers comparing server-side traffic-based data of their site to third-party people-based audience data. Thank goodness that the numbers ARE different.