News

Nine’s Sneesby: Olympics critical to building a position in the streaming market

Calum Jaspan

February 9, 2023 10:22

It is difficult for anyone to predict exactly what television will look like by the time the Brisbane Olympics rolls around in 2032, said Nine CEO Mike Sneesby after the network secured the crown jewel in the sporting rights landscape.

“One thing I am certain of is digital distribution and streaming will be a much bigger part of the mix,” he said this morning following Nine’s $305 million deal.

Finish line: Nine has the last tier one sport in the bag

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Mike Sneesby Nine Olympics

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