Kayo Sports showcases value to families in new campaign

August 5, 2024 9:52

In a bid to show why it is valuable for the whole family, Kayo Sports has launched a new campaign via Foxtel’s newly-revamped creative agency BALBOA.

Heroing AFL and NRL via two main spots, the new campaign showcases the flexibility and benefits that Kayo Sports can offer various family members, told through classic family archetypes – the ‘multi-tasker’ dad, the ‘boomerang’ daughter, the ‘student’ son and the ‘MVP’ mum.

It comes as Kayo Sports has reached its highest number of subscribers, during a bumper season of winter sporting codes.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.