Radio bosses: Nova stations surge but ARN at a loss over its declines
Following an interesting fourth radio ratings survey of the year Mumbrella spoke with radio content bosses about the surge in Nova’s ratings, the uplift for Rove and Sam and whether ARN’s stations have lost their mojo.
It is the second ‘bad book‘ in a row this year for Australian Radio Network’s content boss Duncan Campbell and it’s fair to say that some of the results have left him scratching his head.
“It’s not the day we expected,” Campbell concedes. “Our strategy hasn’t changed. (It might) if we could identify changes in the market that would explain these sort of movements, but we can’t.”
Campbell: “We can’t explain some of these movements”
If there was one stand-out narrative in survey four of the GfK radio ratings it has been the rise of Nova Entertainment’s stations in key markets such as Sydney and Brisbane, often at the expense of ARN.
Nova 100 in Melbourne isn’t making much rise in ratings simple because they sound boring. They play their songs at normal pitch which some songs sound slow. Compare to Fox FM who speed their song’s up slightly to give it a more happy feel to it’s listeners.