Now and Next: the data and tech trends marketers need to know ahead of 2024
With the end of 2023 in clear sight, Essence Mediacom Sydney’s Nicholas Hinchley delves into the world of data and technology to look at the anticipated changes within this space, and what it means for brands.
The world of data and technology is hard to predict. I mean, who would have predicted QR codes would regain (or gain) relevancy in 2023 if not for a pandemic? So, rather than label anything as predictions or future trends, let’s break this down in terms of the themes we are grappling with NOW that will have an impact on what will come NEXT in the data and technology space.
THE NOW | Key themes agencies and advertisers are grappling with.
- Year of AI
2023 has been the year of AI and just like the year of mobile, expect this to last about 10 years! AI has easily become the most talked about topic within media, data, and technology, as well as society in general. It was a huge point of contention during the recent writers’ strike in Hollywood and the education system is also having to consider how they will tackle students’ use of Chat GPT. Locally, the Queensland Government trial AI within ten state schools, to leverage the technology to provide quiz-based learning that adjusts to the needs of individual students.
