Droga was wrong, we’re not making ‘shit’ ads. It’s worse than that

What were the last five ads you saw? I’ll wait while you try to remember.

Chances are you’ve seen a couple of dozen ads in the last 30 minutes, there’s probably a couple to the right of this paragraph, but if you click off this page I bet you’d struggle to recall what they were.

Recently US-based ad executive David Droga told the Australian Financial Review: “The world sees marketing as just the attention side of things, shouting and disruption. And what doesn’t help is the majority of marketing is shit. I mean, it really is, let’s be honest. The death of our industry was the lazy and formulaic nature of what we did.”