Nulon targets car enthusiasts and modifiers in ‘Born This Way’ social marketing drive
Oil brand Nulon has gone where few marketers are willing to tread and embraced the tyre-burning antics of committed rev-heads.
The social media-driven campaign, created by creative agency Edge and retail marketing consultancy Retail Oasis, targets passionate car enthusiasts and modifiers, using footage of cars drifting, doing burn-outs and revving their engines along with shots of people working on their cars.
Running with the tagline ‘Born This Way’, the campaign features a two-minute hero commercial along with a 30 and 15-second version and will be seeded through social media and selected websites.
Hey Simon, nice profile and great spot. The music is so integral to this spot, but there’s no mention in your credits of music sup or music production? Does music not matter?
Clearly nobody involved in this project understands car culture. Why when you’re promoting a product that lubricates the engine do you have a car engine blowing up? I think you’ve just managed to alienate every drifter, burn-out dude and car builder in Australia. Well done to all involved. #wasted #opportunity
from mike@tinker – As someone understands and lives car culture, I know if I treat my engine like a whore and flog the crap out of it, no oil will save it. But I still do it because I love being a bogan. Your argument is invalid.
hahahaha this is like that Valvoline ad. Man Like Horsepower
Jeez Edge you either copied the competition or failed to look at the competition. Either way poor form.
@steve the oil guy – you can’t be serious. The only similarity is that there is a car doing a burnout. Nothing else. Nothing.
As someone understands and lives car culture, I know if I treat my engine like a whore and flog the crap out of it, no oil will save it. But I still do it because I love being a bogan. Your argument is invalid.