F.Y.I.

The Marketing Store unveils Canon Christmas campaign

November 3, 2011 2:29

The Marketing Store has launched a Christmas campaign for camera brand Canon – offering consumer’s a chance to win a three day trip to a mysterious island.

The announcement:

Sydney, 3 November 2011: With less than eight weeks till Christmas, Canon Australia announces its much anticipated Christmas campaign Canon Island this week.

Building on the success of its 2010 promotional activity, Canon is launching a creative brand experience offering consumers the chance to win a once-in-a-lifetime prize. Created by The Marketing Store Canon Island is a first for Australia’s Best Selling camera brand* and expects to significantly boost sales. Available through Canon’s retailers both in-store and online, the promotion is one of the biggest competitions Canon has ever launched and aims to incentivise and reward consumers.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics