The Marketing Store unveils Canon Christmas campaign

The Marketing Store has launched a Christmas campaign for camera brand Canon – offering consumer’s a chance to win a three day trip to a mysterious island.     

The announcement:

Sydney, 3 November 2011: With less than eight weeks till Christmas, Canon Australia announces its much anticipated Christmas campaign Canon Island this week.

Building on the success of its 2010 promotional activity, Canon is launching a creative brand experience offering consumers the chance to win a once-in-a-lifetime prize. Created by The Marketing Store Canon Island is a first for Australia’s Best Selling camera brand* and expects to significantly boost sales. Available through Canon’s retailers both in-store and online, the promotion is one of the biggest competitions Canon has ever launched and aims to incentivise and reward consumers.

Canon shoppers purchasing $90 or more worth of Canon Australia and New Zealand products in one transaction can enter the prize draw – which will see the winners whisked away on an all expenses paid VIP trip to a yet to be revealed exotic Australian island. Entries can be made online via the Canon Australia website, www.canon.com.au/canonisland, Canon New Zealand website www.canon.co.nz/canonisland or by scanning the QR code on the entry form.

This exclusive offer is only available in Australia and New Zealand, and shoppers will benefit from the promotion at authorised Canon retailers. The Canon Island competition kicks off this week, with entries closing on Monday 16 January 2012 and the excursion taking place in March 2012.

All 57 Australian winners plus their lucky guests will embark on an exclusive three day adventure on a mysterious island. The trip will be jam-packed with awe-inspiring activities promising to take guests on an ultimate adventure; from exotic Arabian Nights to the deep sea exploration of an Underwater Paradise and a colourful Carnivale Circus.

“Here at Canon, we want to inspire consumers to capture life’s unforgettable moments but also reward them for choosing Canon. So what better way to do this than give away a truly original Canon experience that money simply can’t buy,” said Darren Ryan, General Manager Consumer Marketing of Canon Australia

“Last year, it was a jet plane. This year, we’re taking over an island. We can’t disclose all the details just yet, but shoppers can rest assured that the Canon Island competition will be well and truly worth the wait.”

Brent Kennedy, Managing Director of The Marketing Store says, “The Canon Island experience will deliver excitement and scale in the retail space. In a retail environment shackled to discounting and cash-back offers, we are excited to be working with Canon on a bold idea which bucks the trend. Canon Island reinforces to the consumer the creative opportunities purchasing a Canon product provides.”

The retail activation will also be integrated with a social media campaign and leveraged with a media partnership.

As well as winning two tickets to Canon Island, with each prize valued up to a total of AUD $12,000, the promotion will give consumers three chances daily to win up to $500, bringing the entire prize pool to over $800,000 in Australia.

Source: Ogilvy Sydney press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.