The feed may be full, but your audience is starving. Whether you want to be or not, every brand is now a publisher. And the cry for more posts, more videos, more whitepapers, more newsletters, more… everything – it’s deafening. But, more output doesn’t equal more cut‑through. It just equals… more.  Your audience doesn’t want more. They want exceptional. They want funny. They want educational.

Women's media network Mamamia is working to have its cake and eat it, positioning itself as a scale publisher while shifting to a "house of brands" approach that allows it to more effectively build and monetise different audiences. At Mamamia's upfront event in Sydney Tuesday, the compa...