Youtube introduced an unskippable 60-second ad during an upfront event where the traditional 30-second TVC was disparaged as the least effective kind of video advertising. Google's video platform was celebrating its 20th birthday -- and making its case to an audience of around 600 media...

Women's media network Mamamia is working to have its cake and eat it, positioning itself as a scale publisher while shifting to a "house of brands" approach that allows it to more effectively build and monetise different audiences. At Mamamia's upfront event in Sydney Tuesday, the compa...