This year was a more low key upfront for Seven, writes TrinityP3’s Stephen Wright. In the latest of his Upfronts series, Wright highlights how the network largely avoided shiny new announcements in favour of highlighting news and sport and the power of that content to drive an emotional connection. 

New dashboards, fancy metrics, endless measurement tools – marketing has never been noisier. Paul Sinkinson, APAC managing director at Analytic Partners, explains why the smartest marketers stick to strategy first and let measurement serve, not distract, their decisions.