Panasonic launches local ‘Create Today, Enrich Tomorrow’ campaign, through Cocogun
Panasonic Australia has launched local creative for the company’s international ‘Create Today, Enrich Tomorrow’ campaign, via Cocogun.
The campaign highlights a number of products from across the Panasonic range, including microwaves, air conditioning, personal care and LUMIX cameras, and highlights the “quality, durability and longevity” of Panasonic products.
The campaign is running across BVOD, digital, and social media.
Ant Melder, co-founder and creative partner at Cocogun said, “It’s been a privilege working with the Panasonic team on this very important and special project, to demonstrate the key supporting role that the brand plays, in a fun, dynamic, contemporary way.”
The campaign was alongside creative agency Cocogun and production company Majella, and was directed by Gabrielle Pearson.
CREDITS
Client: Panasonic Australia
Group Manager (Home Appliances and Marketing Communications) – Charissa Sano
Marketing Communications Manager – Emma Laing
Marketing Communications Manager – Cindy Ngo
Creative Agency: Cocogun
Creative Partner – Ant Melder
Art Director – Jimmy Williams
Copywriter – Lewis Clarke
Group Business Director – Emily Hahn
Production Company: Majella
Director – Gabrielle Pearson
Producer – Bella Millikin
Cinematographer – Amy Dellar
Media Agency: Awaken
Senior Account Director – Amelia Morgan
Senior Account Manager – Ingrid Kroger
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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