P&O Cruises urge ‘earthlings’ to experience freedom on board their ship as ‘cruiselings’
P&O Cruises is urging the public, or ‘Earthlings’, to be free and move to “another world” as the cruise line repositions itself under the ‘Like no Place on Earth’ tagline in a new campaign from BMF.
The new campaign positions those who take cruises as ‘Cruiselings’, beings who are more free to enjoy a holiday on board a P&O ship, with the narration urging ‘Earthlings’ to be free. It is set against a soundtrack composed and recorded live by the Prague Philharmonic Orchestra.
https://www.youtube.com/watch?v=NGDG93_WFjg
What did i just witness?
This is a ballsy campaign, awesome work
Excellent for mine. Who is the VO? And did you record by remote? Top shots Mr Boyd.
I absolutely love it. Where do I sign up?
not sure i want to be trapped on a boat with those people.
This beats the usual prawn cocktail in the sunset hands down. It certainly sets P& O apart. best work since John Bevins wrote ‘Take me away P & O’ about half a century ago.
Great work in a tough category. Will sell some cruise tickets too.
…this is madness
Um…yeah I want to like it but really don’t. And can someone back me up that all the positive comments above appear pretty full of BS? (client/agency commenting on own work)
@awesome not that aliases have much to count on but im not at the agency or holding company of the people who did this. It is genuinely great.
@ awesome your own self regard is apparent from your nom de plume but just because the positive comments differ from your own humble opinion does that make them wrong?
The question is rhetorical in case that is too subtle for you.
@ awesom – yes, most of these posts seem like agency or client posts. Ha!
Ballsy. Imaginative. Great perspective. Winner.
I was unaware the Prague Philharmonic composed Johan Strauss’ Blue Danube Waltz.
Hmm… anyone else think the food fight is like a me-too of the Scheppes ad?
Funny bearded people are everywhere now. Especially in advertising. I need to shave.
The C was just a typo. Not representing the agency or the client. In the target market though and it made me want to buy a ticket or two. Plus, the creative did a great job of making me forget about some of the seedier sides of the cruise industry that have been reported on in the news over the last few years.
Lovely given the drivel Hulsbosch just did for Royal Caribbean.
Great work in a tough sector. Congratulations BMF
Interesting advertisement however / it lacks the obvious question , that is what is the price ? Or location to where the cruises go ? Perhaps a web site to follow up
Regards
Richard Henderson