‘People see influencers for who they are’: Why Reddit is becoming a retail recommendations giant
The power of the influencer is waning, and as cost-of-living rises, and discretionary spending dives, consumers just want straight information about a product or service. Enter, the anonymous, opinionated Redditor.
As David A. Yovanno, global CEO of partnership platform impact.com, pointed out to Mumbrella in a September interview: “You think back ten years ago, people didn’t really think to search around for what other people had to say about something. Now, if they hear about something, the very first thing that people are doing is they’re checking to see what other people have to say about that product, that trend.”
Reddit has been at the heart of such recommendations for close to two decades. And with not only influencer trust, but also brand trust diving, these retail recommendations are sought out like never before.
