‘We know we have the youngest audiences’: The kids are alright for Network 10
As the 2023 ratings season ends for another year, Network 10 has a lot to celebrate. They have secured nine of the top 15 entertainment shows in both the under 50s sector, and the all-important 16s to 39s – as well as eight of the top 15 in 25s to 54s.
On top of this, four of the year’s top five performing comedy shows aired on the network, and Nickelodeon is the country’s fastest-growing free-to-air channel since launched in August.
10 is the youngest Australian network. It’s a very important demographic to serve, as both Daniel Monaghan, SVP of content and programming at Paramount Australia, and Rod Prosser, chief sales officer, know all too well.
