‘Perfectly encapsulates the essence of Gage Roads’: WA beer brand rolls out cheery campaign, via VML

VML has partnered with Gage Roads to deliver a campaign that embodies the brand’s “excitement and energy” for memorable life moments.

The ‘Made for Yewww’ platform places viewers in the centre of a backyard gathering. After one of the guests takes a Gage Roads Single Fin – a craft beer – out of the fridge and opens it, the sound of the can opening is accompanied with a joyful “yewww”. Other guests follow suit before the platform’s slogan appears.

The film was created by Cowboys’ director duo Alex Gibbs and Luke Hackett and Clockwork Films.