Pitch Watch: Toyota pitches PR; Mitsubishi names digital partner; Taylors Wines appoints online

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.

In today’s wrap up: Toyota (PR and social); Mitsubishi (digital agency); Tom & Teddy (social media); Taylors Wines (creative agency); Indago Digital (five new clients); Blis (communications).



Toyota pitches PR and social media

Mumbrella understands Toyota is currently pitching its PR and social media account.

Toyota’s PR and social roster currently consists of One Green Bean, Haystac and Mercerbell; however, it is unclear if any of the agencies are participating in the process.


Mitsubishi names digital partner

Mitsubishi Motors Australia has appointed creative services business Kojo as its digital partner for the next three years.

Kojo will contribute to campaigns across multiple channels including web, digital, brochures, print and TV, to build Mitsubishi Motors’ presence in specific target markets and drive improved marketing performance.

Darrell Jacobs, head of marketing at Mitsubishi Motors Australia, said: “Kojo have been a trusted partner for a considerable time. They have shown their ability to deliver on outcomes and adapt their business to today’s client requirements. We look forward to them continuing to partner with us in the digital space.”

Stephen Lord, chief strategy officer at Kojo said: “Having worked with Mitsubishi Motors for 25 years, Kojo knows the brand, audience and market well. The three-year deal will see Kojo provide digital strategy, creative and technical development solutions for all of Mitsubishi Motors’ digital platforms including website, email and digital asset management system. The team will also continue to create CGI versions of all vehicles and model variants and brand content to support campaign distribution across all platforms.

“Our approach to marketing, advertising and communications is to utilise confident brand identities, creating unforgettable stories to influence behaviour and ultimately increase revenue for our clients. We look forward to deepening our partnership with Mitsubishi Motors, and working on a range of exciting new projects.”


Swimwear brand Tom & Teddy appoints agency to handle social 

History Will Be Kind has been appointed to craft and execute a socially-led campaign for premium swimwear brand Tom & Teddy.

The campaign will showcase the Tom & Teddy range in the lead-up to the Christmas shopping period.

Michelle L’Huillier, founder of Tom & Teddy, said: “Tom & Teddy has a very distinct brand positioning and is growing rapidly. Our distribution is now global, and we need an agency that understands how to we can capitalise on this increased presence in multiple markets. We have found that in History Will Be Kind and are excited to boost our presence in what is a fiercely competitive market.”

Emma-Jane (EJ) Granleese, managing partner at History Will Be Kind , said: “This new client win is testament to our insights-driven offering, and commitment to being agile in a fast-changing social environment. We are thrilled to be working together and have the opportunity to deliver significant cut-through.”


Taylors Wines appoints agency to transform website

Independent Sydney creative agency GHO has been appointed to transform the website for Taylors Wines following a competitive pitch.

Cameron Crowley, Taylors’ chief marketing officer, said: “It’s rare when you find a partnership not just in terms of digital smarts, but where the people involved and the attitude they bring fits your culture so well. We felt there was just a really good match.”

Ryan Chao, GHO creative director, said: “A great brand, a great industry and a company with a great ambition. We can’t wait to get stuck in and make a difference to the Taylors business.”


Indago Digital wins five new clients

Digital marketing agency Indago Digital has brought on five new clients including: Hoot Holidays, Robert Half, Chisholm TAFE, AAT Kings and iVenture Card.

Jodie Banbury, marketing director at Hoot Holidays, said: “It was very refreshing and reassuring witnessing Indago Digital’s approach during the tender process. Not only did they demonstrate an incredible level of experience and expertise, but their passion for digital marketing was obvious and contagious. It made it an easy choice for us.”

Indago Digital’s Gary Nissim said: “We’re lucky to be working with clients, new and current, who genuinely care and focus their efforts on digital marketing. It’s great for team morale and it allows us to drive awesome results.

“If you’ve got solid digital marketing skills and are looking for a new job, we’re currently looking to grow the team!”


Blis appoints communications agency of record

Data technology business, Blis, has appointed Bold Media Australia as its communications agency, handing over its media relations and communications activities.

The new appointment aims to help Blis re-assess mobile in Australia’s media plans.

Nick Ballard, Blis managing director for ANZ, said: “Mobile and location data are two of the most vibrant and important fields in media. Driving awareness of the opportunities in the power of location will be a key part of our market presence going forward.

Bold Media’s reputation in media and marketing circles is outstanding. The knowledge of the media and marketing space, and the technology that powers them, has given us the confidence to use PR to grow our business.”

Toby Hemming, managing director, Bold Media added: “Blis is on fertile ground when it comes to the dialogue around digital transparency and reliable data, and we’re looking forward to exploring how we can work together to drive the conversation around mobile.”


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