Pitch Watch: Worksafe gets creative, Twitter hires PR, Rugby League World Cup gets digital partner, Revlon appoints creative

Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.

In today’s wrap up: Worksafe (creative pitch); Twitter (PR appointment); Les Mills (new agency); Australian Psychological society (new agency); CDMX Tourism (PR appointment); Rugby League World Cup 2017 (new partner); Revlon (new creative agency)


Worksafe Victoria tenders creative account

The Victorian government has pitched its Worksafe account, putting the incumbent agency roster of Grey Melbourne, The Shannon Group and McCann Melbourne on alert.

The tender states Worksafe is looking for the “provision of creative agency services to assist Worksafe with its marketing strategy and creative requirements” with services providers needing to be based in Victoria.

The current agency panel was appointed following a lengthy pitch process in May 2014.


Twitter appoints new PR agency

Twitter has appointed Sling & Stone as their new PR agency in Australia following a competitive pitch process, taking the account from Ogilvy PR.

Twitter Australia head of communications Nathan Burman said: “We were super impressed with the insights and creative concepts presented to us by the Sling & Stone team. Their clear passion for, and deep understanding of, Twitter makes them the ideal agency to take our PR efforts in Australia to the next level.

“And while we’re excited to get started with Sling & Stone, I’d like to thank our outgoing agency Ogilvy for their contribution to sharing the Twitter story over the past two-and-a-half years, and the impact their work has had on our business.”

Ogilvy PR won the Twitter account Thrive PR back in March 2014.

Sling & Stone head of business technology James Hutchinson said: “We’re all massive fans of Twitter — the fact that it has become a symbol of change and a voice for so many different communities around the world is hugely inspiring to us. It’s exactly what we were thinking of when we first set out on a mission to partner with the world’s challengers and disrupters.

“We all use Twitter fanatically, so it was a dream fit for us at Sling & Stone. We’re pretty excited to see what we can do with a company that has the reach, power and ideas of Twitter.”


iProspect wins Les Mills pitch

iProspect NZ has won its bid for Les Mills International’s digital media account following an agency review.

The win includes all of Les Mills’s global content and technical SEO, programmatic video and social media.

The appointment also arrives as Les Mills launches their new consumer platform Les Mills On Demand, leaving iProspect responsible for driving its take-up.

Chief digital officer of Les Mills International, Bradley Moore, said, “We were impressed with iProspect’s strategic approach to data driven performance media and also attracted to its global reach.”

“Les Mills has offices in over 100 countries around the world, so the size and scale of iProspect is a real advantage for us, with campaigns already live across the US, UK, Nordics and New Zealand.”

General manager of iProspect New Zealand said, “We are really proud of this win, as Les Mills is such an incredible company providing a fantastic product to people all around the globe, all managed from Auckland.”


Australian Psychological Society appoints Cummins&Partners

Cummins & Partners has been appointed The Australian Psychological Society’s (APS) creative and media agency.

The latest win will see Cummins & Partner help advocate for the Australian psychological discipline.

Pat Freeland-Small, head marketing, communications & events at the APS said, “We were impressed with Cummins & Partners strategic, creative and media thinking, and know they will be an excellent partner for the APS moving forward.

“They have an intimate understanding of psychology and demonstrated they are passionate about the health of this important discipline.”

Adam Ferrier, chief strategy officer of Cummins & Partners said, “We believe that understanding psychology is the foundation of building successful brands and businesses.”

“Working with the APS will be an honour as we help to promote the work psychologists do in Australia.”

CDMX Tourism

CDMX partners with Hill+Knowlton Strategies

CDMX Tourism promotion fund office has appointed Hill+Knowlton Strategies Australia, to push out a PR plan that aims to encourage more Aussie tourists in Mexico City.

Hilton+Knowlton Strategies’ new appointment is part of a global alignment that covers both Mexico and Thailand markets.

Helen Reiher, CDMX account lead H+K strategies Australia, said, “Hill + Knowlton Strategies is very proud to have been appointed with the team of CDMX Tourism Promotion Fund in order to promote the great attractions of Mexico City. Whilst the distance seems vast, in Australia we share many of Mexico’s tastes and preferences and look forward to building a strategy to promote Mexico City as a tourist destination for Aussies.”


Rugby League World Cup 2017 unveils VML as digital partner

Rugby League World Cup 2017 (RLWC2017) has announced VML Australia will be the competition’s official digital partner.

The partnership will involve delivering key digital assets such as the RLWC2017 website, app and social media strategy.

Rohan Sawyer, general manager, commercial and marketing RLWC2017 said: “VML Australia has a fantastic track-record in delivering world-class digital solutions and really understood our need for a dynamic, fan-focused digital offering with an emphasis on convenience and ease of use.”

“We are excited to be partnering with the team at VML and can’t wait to launch the tournament’s website,, later this month.”

Aden Hepburn,VML Australia’s managing director and executive creative director, said, “We couldn’t be more excited to partner with the Rugby League World Cup to create their digital & social experience. They have an inspiring team, and together we have a fantastic plan to deliver digital experiences across mobile, desktop and social for the tournament.”

“This partnership builds on our experience developed whilst working with the NRL over the last few years, and we cannot wait to play our role in what will be an amazing event.”rebornRevlon appoints Reborn as new creative

Revlon has shifted its creative account to Reborn from GPY&R, with plans to develop a digital first approach for 2017.

Reborn’s win will also involve them working across other brands, including Mitchum and Colorsilk.

Reborn has previously won Revlon’s social media work, and Mitchum’s digital account in 2015.

Kaitlin Rady, Revlon Australasia marketing director said: “Working with Reborn in a smaller capacity over the last year gave us an insight into their strategic thinking and creative ability.”

“This, along with the fact they are a digital first agency with a strong understanding of the beauty space, made them a natural choice.”


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