Proposed phoenix reforms could give a free pass to shonky marketing bosses

Lawyer Ben Sewell unpacks the government’s new phoenix reform proposals, and explains why he believes they don’t go far enough.

Have you ever been burned by companies who escape their debts by doing a phoenix? If you have, you’re not alone. Unfortunately, there’s a lot of phoenix activity in the media and marketing industry.

But don’t worry – the federal government says it’s here to help [insert ironic laugh]!

The government has just released a new reform package aimed at curbing phoenix activity (which is when you transfer the assets of a failed company to another company that has no liabilities). Kelly O’Dwyer, the financial services minister, says the new rules will “deter and disrupt the core behaviours of illegal phoenixing”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.