Pureprofile looks beyond research as Andrew Edwards takes executive chairman role

March 15, 2017 5:22

Weeks after taking on the role of executive chairman of Pureprofile new boss Andrew Edwards has signalled the research business is shifting strategy to become a player in delivering creative to target audiences by using the data from its panels, rather than just relying on research revenue.

Edwards: Taking on increased responsibilities

Edwards was named executive chairman of Pureprofile in November and stepped up from non-exec chair into the three-day-a-week position in January.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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