QLD government launches campaign based on myths in ‘stop the rise of STIs’ campaign

The QLD Department of Health has endeavoured to reduce the prevalence of sexually transmitted infections in young adults with a campaign aimed at debunking common myths related to sexual health.

Created by Brisbane-based agency Khemistry, the campaign includes social videos and outdoor posters which myth bust common beliefs held by young people including “60% of young adults think the pill can stop STIs” and “half of young adults think pulling out can stop STIs.”