R/GA Sydney launches first work for NRL to create a stronger connection between the fans and the game

March 2, 2018 12:04

R/GA Sydney has released its first piece of work for the NRL with its ‘This is How We League’ campaign which is designed to create a stronger connection between NRL fans and the game.

Bob Mackintosh, VP ECD at R/GA Sydney, told Mumbrella, the campaign – which includes a 90-second film, a mural and a social activation – is about bringing out fans’ passion for the game and helping people share that love.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.