R U OK? Day campaign aims to start quirky conversations
The suicide prevention foundation started by the late BrandShop CEO Gavin Larkin has launched an outdoor and digital advertising campaign challenging Australians to come up with quirky ways to start a conversation.
The Conversation Starter campaign, developed by creative agency OgilvyOne, was inspired by magnetic fridge poetry and includes a mobile and desktop-friendly app giving people the opportunity to come up with their own conversation starters, accompanied by the message: ‘All it takes is a few words and a question mark to start a conversation that can change a life.’
Posters have been placed across major cities ahead of the fifth national R U OK? Day on September 12.
Larkin founded the R U OK? foundation in 2009, following the death of his own father, and the former CEO of STW Group creative agency The BrandShop won support for the cause from the media and marketing industry which has continued following Larkin’s death in September 2011.
