‘Really hard to fathom’: Calls for government to intervene on Meta’s news ban as industry reels from redundancies

As the media industry continues to be hit by more and more redundancies on the back of Meta’s news ban, will the Australian government step in?

On a new episode of the Mumbrellacast, hosts Neil Griffiths and Adam Lang reflected on another round of redundancies, this time coming from publications such as Refinery 29, Vice, Gizmodo, Lifehacker, and Kotaku, after Pedestrian Group announced the “tough decision” to transition out of its current brand licences on Monday.

Media giants Seven West Media and Nine Entertainment, as well as News Corp Australia, have been rolling out redundancies over the last few weeks, which are attributed to Meta axing news from its platform. As noted by Capital Brief this week, The Daily Aus and Broadsheet Media have also warned that half of their revenue would be hit if Meta’s news ban moves on in a submission to the government’s committee on social media.

Lang questioned the role that the government could play in the situation.

“Will the government intervene? [Meta has] said the money’s not coming. They’ve stopped supply of money. They don’t want the news in Facebook anymore,” Lang said.

“So we know that money’s gone. Will it come back? That depends on what the government chooses to do. And if so, over what timeframe do they execute that?”

Lang suggested that journalism is “at the sharpest end of disruption” given the Meta news ban and the bargaining code and that it is inevitable the industry will be hit with more job losses.

“How that plays out is, is really hard to fathom,” he said

“What point that might change? Gee, I don’t see that one changing quickly. I think that will take many months to resolve. And that means unfortunately, probably redundancies in the short term.”

Listen to the full episode here.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.