Red Rooster launches new AI software for those who take chicken cravings seriously
Red Rooster has teamed with creative technology agency, whiteGREY, to launch a new AI software program aimed at satisfying chicken cravings.
The beloved chicken shop has announced crave_ware – the brainchild of whiteGREY – which listens to and categorises hunger cues (you know, tummy rumbles and such) and then places a customised meal order on behalf of the customer based on the intensity and duration of those rumbles.
The software is built into the user’s t-shirt that can listen to their stomach via an in-built microphone.
“We’ve never been a brand to rest on our laurels, so whiteGREY have created a groundbreaking CX solution that satisfies Australia’s chicken cravings in real time, and we are stoked to be the ones to bring it to life,” Red Rooster marketing director, Ashley Hughes, said.
“By leveraging AI technology, we’ve created a solution that not only understands hunger cues but also takes the initiative to place orders on behalf of the consumer. It’s a seamless, innovative approach to satisfying ‘The Rooster Within’ and we can’t wait to listen to the conversation it creates for, and about, Reds.”
WhiteGREY CCO, Chad Mackenzie, added: “I think I’ve asked [whiteGREY chief technology officer Jono Casley] to explain the convolutional neural network thing a million times, but it still hasn’t sunk in. Basically, some seriously cool tech that means you can bypass the normal decision-making process and let your stomach do the ordering for you.
“I mean we’ve got AI threatening to write our copy and pull together all of our imagery for us, so why not ordering chicken for us?”
Crave_ware is set to launch this month.
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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Just as we launch Smart Tags to collect customer data for brands’ AI you take things to the next level with wearables.
Well played. #outfoxxed
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