New podcast for female creatives launches
Senior consultant at Creative Natives, and founder of female creative movement ‘Less Than 10% – Fuck That’, Mikhaila Warburton, has launched a new podcast, ‘Creating Her Way’.
The podcast will keep conversations going from Warburton’s creative movement, which acts as a support group for females in the creative industry.
It will continue the momentum for change in Australia’s creative industry, and aiming to encourage more women to join, and remain, in creative roles.
“Last year, I founded a community called ‘Less Than 10% – Fuck That’. After I learnt that there are hardly any female creative directors in the Australian industry,” Warburton said.
“The conversation quickly gained momentum and with every new chat, people from the industry were saying we need to do more!
“I listened – and so, we started a podcast! Welcome to ‘Creating Her Way’,” she said.
The podcast will feature guests from across the industry, including Innocean CEO and Fck the Cupcakes creator, Jasmin Bedir, creative director at M&C Saatchi’s Re, Sionen Adijans, and founders of Mums in Ads, Regina Stroombergen and Julia Spencer.
Topics will range from managing being a female in the creative industry, how to keep more females in leadership roles, stories from returned-to-work mums, how to move past ageism and more.
The podcast touches on issues plagued in the industry, as outlined by the recent WGEA gender pay gap data. Women in advertising have long been saying “we need to break the fucking rules” to improve the industry’s DE&I and support females across the board.
Much like Warburton’s community group, women have taken to supporting one another in various ways – including via Mums in Ads and The Aunties, similar groups to uplift and support women in advertising.
Late last year, Innocean teamed up with Paper Moose to launch the ‘Drop The Shade’ survey within the creative industry – in response to how people react to the work of others, and the impact that makes on individuals.
Preliminary results found that people in the creative space “don’t want to end the industry discourse, they just want it to clean up its act”.
80% of respondents had fed back or publicly commented on someone else’s work, with 58% doing it regularly (at least a few times a year). 57% of the survey respondents think other people are mainly negative in their feedback, and 54% say they have been personally affected by the negativity. Over three-quarters agreed that negative feedback is impacting talent retention and discouraging new talent.
Subscribe to the daily newsletter
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say