Retail tops industry ad spend in first half 2021, finds Nielsen Ad Intel

Calum Jaspan

July 22, 2021 10:34

Nielsen Ad Intel has released the latest data on media investment across key media in Australia for the first half of 2021.

The retail sector topped ad spending across the first half of 2021, with the largest share of advertising being attributed supermarkets, food outlets (takeaway/restaurants) and household furnishings. Harvey Norman Holdings has topped the rankings for brands spend.

The past year has seen advertisers shifting the focus of budgets and messaging to adapt to changes in caused by the pandemic.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.