Returned veterans get support from outdoor with Million Dollar Pitch through Ooh Media

January 25, 2016 1:29

Walking Wounded outdoor Ooh Ooh Media has thrown the weight of its outdoor network behind Australian soldiers, more of whom die from suicide after returning home than when on active service.

The outdoor company has joined in support of Walking Wounded, which offers psychological support for Australian soldiers with the goal of expanding the outreach of the service to support more veterans.

Since 1999 almost five times as many soldiers have taken their own life than have died on active service – 239 compared with 46.

Brendon Cook, chief executive of Ooh, said that the entire company had become involved in working to help Walking Wounded in its efforts after it ran its Million Dollar Pitch campaign.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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