Rexona celebrates Sam Kerr’s return tonight with ‘Not Done Yet’ campaign

Rexona and Octagon are celebrating the expected return of the Matildas’ captain Sam Kerr to the FIFA World Cup tonight with the powerful ‘Not Done Yet’ television spot.

Parent company Unilever, official sponsor of the FIFA Women’s World Cup, said the piece is a celebration of Kerr’s “ability to continuously overcome setbacks in pursuit of greatness.”

The new TVC will debut across national TV platforms and digital channels today ahead of the Matildas’ knock-out match against Denmark tonight.

Not Done Yet campaign

“At Octagon, we pride ourselves on helping our clients connect with and inspire audiences. So we were thrilled to work with Rexona to lift the spirits of a devastated fanbase, and the mood of one of the game’s most exciting players, during an extremely tough and emotional period,” said Guy Futcher, Executive Creative Director, Octagon APAC.

“The Rexona team have been amazing partners from the very start of this project, especially as both time and the odds of a return seemed stacked against us.

“Thankfully, the Matildas have been victorious, the sporting Gods kind in Sam’s recovery, and our production partners equally brilliant. We hope the passion that the wider team put into the project is not just seen, but felt by Sam, the millions of Matildas’ fans eagerly awaiting her return to the pitch, and football fans everywhere.”

“As sponsors and fans of Sam’s, we wanted to create a meaningful piece to honour her rich history of achievements, to remind Australians and sports fans worldwide of the barriers she has faced and successfully overcome” said Anna Tracey, Senior Marketing Manager, Unilever Deodorants.

“It’s a feel-good spot, both heroic and celebratory in nature, that shines a light on Sam’s unbreakable spirit and her class on and off the field. It’s clear that she still has a huge part to play in the tournament and that she’s “Not Done Yet.”


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