Are the robots coming for us in 2018? (Spoiler: they’re probably not)
Tyler Greer director of global sales strategy at Exponential considers what the onslaught of AI and voice predictions actually mean for the marketing industry in 2018.
When asked for technology predictions for the year ahead in digital marketing, it used to be easy. The answer was always ‘mobile’ (at the time of writing this if you Google ‘When was the year of mobile?’ you get articles suggesting it was 2010, 2011, 2015, 2016 and 2017 – and that’s before moving to the elephant’s grave yard of page two).
Answer: Every year
No doubt this will continue to be true in 2018 as our addiction to the ever-more sophisticated small screens in our pockets shows no sign of waning. This year, however, progress on mobile will be supported by the growth and hype around a couple of other technologies.
Some excellent points made here by the original hairless cyborg,
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