Round-up from the Adtech conference

Tim Burrowes

March 11, 2009 11:30

Rounding up Adtech’s first day:

Ben Shepherd, national digital director of Maxus, offers his assessment here.

Mark Jones discusses the friction between agency types and social media chamions here.

Meanwhile, conference chair Jennifer Williams told the audience that Australia had entered the “era of hyper conncectivity”. She said: “As the penetration of social networks rises we are starting to see the line between personal and private begin to blur. It’s interesting to see who is Tweeting about what on a Saturday or Sunday night. It’s not business, it’s not social – maybe it’s their business of being social? Someone made the comment to me that it’s so last year to talk about how many frequent flyer points you have, or what your house is worth – is the number of followers on Twitter a new currency?”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.