Round-up from the Adtech conference

Rounding up Adtech’s first day:  

Ben Shepherd, national digital director of Maxus, offers his assessment here.

Mark Jones discusses the friction between agency types and social media chamions here.

Meanwhile, conference chair Jennifer Williams told the audience that Australia had entered the “era of hyper conncectivity”. She said: “As the penetration of social networks rises we are starting to see the line between personal and private begin to blur. It’s interesting to see who is Tweeting about what on a Saturday or Sunday night. It’s not business, it’s not social – maybe it’s their business of being social? Someone made the comment to me that it’s so last year to talk about how many frequent flyer points you have, or what your house is worth – is the number of followers on Twitter a new currency?”

And she warned that marketing messages would be “despised” by consumers if they added to clutter.

The latest via twitter (hashtag #atsyd):

mikestuchbery: And if mobile companies are listening, now is the time to engage with Education. Possibilities for amazing growth, both ways

cathking: OMG the cupcakes are amazing!

@Kimota What do these speakers not understand. No one wants to hear you pitch. Save it for the exhibit hall.

JoshStraw84: So much of brand building comes down to the creative people you have within your organisation. You need a base in order to grow…

eskimo_sparky: I cannot believe bebo said it’s about number of connections. What a crock. Quality, strength and relevance more important

mikestuchbery: Cybernetic implants in the body will allow us to ‘assimilate’ new social networks in our daily dealings. Think stronger, together!

mikestuchbery: Recruiting must employ new methods to stay ahead of Web 2.0. – rendition, black bag ops, underground fight clubs

mikestuchbery Skynet will devastate the planet. Old Humanity will have to rebrand (John Connor) to deal with new challenges

tiphereth: Death of TVC – longform content will be king on social net. Can agencies become branded content creators?

Scott_Drummond: Shaking up the social media space in the future: more open, more collaborative, more portable, more mobile

@servantofchaos A panel that isn’t arguing is like watching bat guano dry on the cave floor

mab397: anyone else notice the guy at the door who is in an impotence ad? Or was that just me?

gavhudson: Social media’s all very nice, but for us in media, where is the money? If it’s the future can we spend $1m a month per client?


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