Roy Morgan & EngageTV launch Connected TV postcode targeting

Zanda Wilson

April 29, 2021 10:44

A new partnership between Roy Morgan Research and Switch Digital’s Connected TV (CTV) platform EngageTV will offer postcode level targeting for advertisers in Australia.

Roy Morgan’s Single Source consumer data will be integrated with EngageTV, marking the first time that marketers and agencies will be able to target audiences in specific postcodes.

Switch Digital launched EngageTV in September 2020, initially offering marketers the ability to target audiences on a national level.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

EngageTV Roy Morgan

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Roy Morgan & EngageTV launch Connected TV postcode targeting

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