The ABCs of hijacking the news with spin king Ryan Holiday
Ryan Holiday made his name as a master manipulator of media, but decided to lift the lid on his tactics and methods two years ago. Here he talks to Robert Burton-Bradley about why he did that, how easy it was to manipulate the media, and how things have become worse since he lifted the lid.
The online news media is a racket designed to benefit a few players and distort the news, a place where journalists use cognitive dissonance to believe the lies they are spun, so says self confessed media manipulator Ryan Holiday who was in Sydney last week for the Vivid Festival to deliver a talk on the tactics and ethics of getting your message out there at almost any cost.
Ryan Holiday spills on how easy it is for PRs and marketers to distort information in the media. Image Supplied.
Holiday who made name for himself working as a marketing and PR consultant for high profile clients including American Apparel, Tucker Max and Robert Greene.
Saw Ryan speak at a web conference in Perth 18 months ago. Very interesting guy.
Zzzzzzzzzzzzzzzzzzzzz, this is no different to traditional print media using front page headlines to get peoples attention to buy a paper/magazine which has been used by tabloids from the year dot.
If this is all Ryan has got to say he’s a one trick pony and his 15 mins of fame is almost over.
Saw Ryan speak at Vivid Ideas on Friday and he’s a very smart, astute guy. And born in 1987!
The examples and insights he shared on Friday are beyond a ’15 minutes of fame’ shelf life. He has some solid ideas – by being curious about the mind, human motivators and the business and drivers of the media industry.
Yeap – and it’s surprisingly easy.
What would you lot pay for front-page Reddit and do you even know what that is?
Why did you simply cut and paste this comment from paragraph 10 to paragraph 12.
“So I think that ethical dilemma still exists, its just that cognitive dissonance and denial allows journalists to keep doing their job the way they do.”