SafetyCulture heroes quiet achievers in new spot via Powered

Operations platform SafetyCulture has launched the latest iteration of its “sounds like good work” campaign created by full service creative shop Powered.

Set to debut during this evening’s episode of The Block: Tree Change on Channel 9, the campaign shines a light on the small improvements that positive positively impact workplaces, and the contributions of every person at every level. As well as the TVC, the campaign will also run on social and digital media throughout the season of The Block.



Other assets:

Building the Block content series:

The hero spot features SafetyCulture’s flagship products, iAuditor and EdApp, which is used by customers to the likes of Tennis Australia, Hudsons Coffee and Roma foods throughout the advertisement.

The campaign draws on new data released by SafetyCulture and YouGov that highlights the potential lack of recognition many frontline workers face. The research, which surveyed nearly 2000 workers across Australia, the UK and the US, revealed over 70% of frontline workers believe they’re doing a good job if no one is bothering them.

Hayley Kerrigan, head of brand and communications of SafetyCulture said: “When everything goes to plan, it’s the people and teams behind the scenes who can easily become invisible. Our ‘Sounds like good work’ campaign is a chance to turn up the volume on the quiet daily improvements happening across industries like retail, hospitality, manufacturing, and construction. Something we very much like the sound of!”

The new spot will also be accompanied by a social content series, presented by SafetyCulture, in the leadup to to the new Block season. The four episode series, ‘Building the Block’ is available to watch on YouTube.


VP Marketing – Hamish Grant
Head of Brand & Communications – Hayley Kerrigan
Senior Brand Marketing Manager – Ashleigh Sorensen
Video Producer – Matthew Jeppsen
Content Manager – Ariel Sammy

Executive Producer – Liza Goodall
Producer – Kim Chapman
Director – Scott Gibson
Sound Production – Powered Studios

DOP – Aaron Farrugia
Post Production – White Chocolate


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