SAMPLE Brew and Maud create beer based on data

Beer company SAMPLE Brew and design agency Maud have developed a limited edition beer based on data demonstrating the “lack of diversity” within the creative industry.

The announcement:

SAMPLE for RARE – A beer brewed based on diversity stats for the creative industry, available for one night only.

A new limited-edition beer, created as a collaboration between Melbourne-based beer company SAMPLE Brew and design studio Maud for Sydney event D&AD RARE has been developed using data that demonstrates the lack of diversity in the creative industry.