Samsung Ads Australia overlays Experian data to unlock greater audience targeting capabilities for advertisers

Samsung Ads, the advertising division of Samsung Electronics, said it will overlay its first-party data across millions of Samsung Smart TVs in Australia with Experian’s consumer data to give advertisers even more audience insights.

It is Samsung Ads’ first data partner in Australia and will allow advertisers to unlock further targeting capabilities, such as demographic data, attitudinal insights or verticals such as auto, finance, retail or travel. Experian’s wealth of Australian Audience insights comes from multiple online and offline data sources to create leading segmentation for major agencies and advertisers across Australia.