SapientNitro and Razorfish Australia lead the way as Publicis merges agencies globally

November 18, 2016 2:29

It’s been revealed the Australian operations of Publicis digital agencies SapientNitro and Razorfish have been used as a testbed for the global merger of the two brands, announced overnight in the US.

Publicis will merge the businesses under a single banner, SapientRazorfish, in coming months as the marketing communications business seeks to streamline its digital offer.

While the move was making headlines in the US and Europe, Sapient’s Australian CEO, Marcos Kurowski told Mumbrella that the Australian agencies have been operating as a single business unit for some time, with Publicis global leaders monitoring the operation to see how it was working.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Groucho 18 Nov 16

Great the way they present this reaction to failure as positive. They must be in PR too.

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Jon 18 Nov 16

Publicis seem to continually get their digital strategy wrong. Too many acquisitions poorly considered.

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SapientNitro and Razorfish Australia lead the way as Publicis merges agencies globally

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