Savage counsel – building client/agency relationships

Chris Savage tackles your career and agency dilemmas in his weekly Encore advice column.Chris Savage

Hi Chris,

My clients are becoming less and less loyal. We used to have great partnerships; now we seem to be nothing more than a supplier. What do we need to do to build stronger, deeper relationships with clients in a harder nosed, more fickle business world?

In 30 years working with clients, not one has ever viewed me as a partner. I have always been seen as a supplier.

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