SBS upfronts: Buyers commend depth and strength of programming
This week media agencies and brands came together at Barangaroo to witness the last of the 2019 TV upfronts: SBS. Senior media executives reflect on SBS’ proposition, and where it fits in the market.
This week the last of the television networks, SBS, unveiled its 2019 plans.
The lunch, led by newly appointed managing director, James Taylor, will filled with new Australian content spanning across all platforms, from SBS On Demand to the main channel and SBS Viceland.
SBS, which operates under a hybrid funding model, has been commended for its unique and rich content, as well as a strong vision.
