Slim Dusty might have sung about a pub with no beer but a stunt for Schweppes tests what happens when the owners switch off the beer taps off in a 100-year-old Australian pub.
The campaign features locals who aren’t initially impressed to learn that they have to go to cocktails.
Created as part of the Schweppes “Cocktail revolution” campaign by GPY&R Melbourne the “Pub with no beer” is a three part online series that shows the reaction of patrons to being told there is no beer.
As part of the campaign Schweppes asked the publicans at the Old Hepburn Hotel in Victoria to turn off the beer taps for one day and instead offer locals cocktails which included Schweppes drinks as ingredients.
The Pub With No Beer shows the bemused reactions of the local regulars, bar staff and a even visiting Bikie Gang, when they find out their beer replaced with cocktails.
“It’s a bit scary, knocking back a bikie when they ask for a beer – but we had some fun with this series – convincing the punters to mix it up with some new flavours and break their boring, beer habit for a day.” said Hanan Eissa, senior brand manager at Schweppes.
The first online video launched today with weekly episodes uploaded at www.cocktailrevolution.com.au.
- Client: Schweppes Australia
- Agency: GPY&R Melbourne
- Executive Creative Director: Ben Coulson
- Senior Writer: Alex Wadelton
- Senior Art Director: Paul Meates
- Agency Executive Producer: Romanca Jasinski
- Music: Audio Network