Seven launches My7Christmas gifting platform
Seven launches My7Christmas – a new gifting platform which offers gifts matched with exclusive content.
The announcement:
Seven today unveiled an industry first, my7christmas, a new omni-channel gifting platform featuring curated quality gifts from a wide range of merchants, matched with exclusive content from across Seven West Media’s market-leading brands.
Launching today, www.my7christmas.com.au, currently has 3,000 products available, and this year, Australians won’t have to deal with the stress of wondering what to buy their friends and family, as the platform brings together the power of social commerce with the huge reach of Seven West Media’s television, digital and print assets.
“We reach 90 per cent of the Australian population,” said Adam Elliott, Seven’s Director of Sales. “Every Christmas millions of Australians connect with us across every screen. This is a significant new initiative for us as we continue to expand and extend our brands and content, and also create new opportunities for our marketing partners. It’s also an initiative that will help our audiences simplify their lives in one of the busiest times of the year and make it easy for shoppers to spend more quality time with family and friends.”
My7Christmas will feature gifts to suit everyone, from fashion to home, tech to beauty and more. Consumers can browse products from leading brands such as Sony Music, Foxtel, Shaver Shop, Microsoft, Lorna Jane, General Pants, The Iconic, David Jones, and Universal Sony Home Entertainment.
Shoppers can sign up for free and start discovering perfect gift ideas for anyone via features such as tailored search function, popular feed or by following their favourite brands. They can also check out what personalities including Tom Williams, Sally Obermeder, Kylie Gillies, Larry Emdur, Johanna Griggs, Tara Dennis, Fast Ed, Jackie Frank, Luke Benedictus and more have chosen this Christmas.
The patented platform was designed and developed by Studio60, an international technology consultancy with deep expertise in commerce and payments. Harnessing powerful algorithms, the omni-channel social commerce platform is perfectly matched with the power of Seven West Media.
“Digital transformation remains imperative for retailers as changing consumer behaviours are driving business innovation. Technology’s immersion into everyday life means retailers need to understand and intersect with consumer behaviour to find new ways to shape content creation and distribution to reach and influence motivated customers.” said Aaron Dormer, Founder and CEO of Studio60.
“When it comes to gifting, this is about giving consumers an experience to look forward to, rather than something to be stressed by,” said Aaron Dormer, Founder and CEO, Studio60. “The platform we’ve built makes finding gifts easy by leveraging the power of social commerce. Together with Seven West, we have something really compelling as we can combine media and commerce together in one proposition.”
Throughout the campaign that runs from 20th November 2017 to 8th January 2018, Seven West Media will feature a dedicated prime time Christmas special, bespoke co-branded My7Christmas executions, talent fronted stations ID’s along with in-program segments on The Morning Show, The Daily Edition and Better Homes and Gardens, to digital and social extensions across our Pacific and Seven digital platforms.
Source: Seven
