Should Seven Network pay The Matildas performance bonuses?
Big money and big bonuses happen all the time in media. Why not for the Matildas? Henry Innis, CEO of Mutinex, poses the question.
I’ve long been fascinated by the idea of arbitrage in the ad market. Most advertising is arbitrage. We buy an ad somewhere, and hope it will generate more revenue than it cost, sometime in the future.
The aim of advertising is make more dollars in the long-run than you spend buying eyeballs. Arbitrage, not creativity, is the ultimate success of the advertiser.
Arbitrage is found in many places, but sports rights are hard to get right. They are so visible. They are so well priced because everyone competes for them. Unless you’re an integrated sponsor, my bet is the arbitrage margin on sport is thin. Very thin indeed.
Would you also suggest that when there is a poor showing that suggests overpaying for the rights, then the sporting team would make a contribution back to the broadcaster?
Becoming self sufficient is more important than handouts. If you believe in true equity for female players then go out and buy a membership and attend some games.
That is the way any sport achieves any kind of sustainable growth, which flows on to players remuneration.
I’m willing to bet most of you don’t do that.
According to the Financial Review, Matildas captain Sam Kerr, 29, earned a staggering $3.3million in 2022.
No they do not need to be paid anymore.
@Ben Sam Kerr is one of the best players in the world and the most notable player in the history of Australia women’s football. In fact, she now is argubly one of the most notable players in Australian football full stop, alongside the likes of Tim Cahill.
You have picked Kerr, an outlier, to support your argument. Do better.
“Do better.” That’s exactly what the other players need to do to earn what Sam Kerr does.
It’s no different in corporate world. Some are paid $$$$, others are paid $$. If you’re good, you get $$$$.
Do better.
From the same article as the quoted $3.3 million….
“Only Sam Kerr can command that kind of money, she’s unique because she’s an internationally recognised, top five global player in the women’s game,”
The reality is that most of the money is in endorsements (I think the number I saw was 80% of their $), making it an even more inequitable amongst the playing group.
“…gets paid a mere $215,000.”
Henry are you so out of touch that you don’t acknowledge this is more than twice the national average?
There is nothing “mere” about $215,000, which very nearly puts them in the top 1% of Australian earners (based on a figure of $237k that I’ve found)