The Weekend Mumbo: Hidden behind the numbers, the human story’s pretty grim

August 19, 2023 7:55

Deep in reporting season for corporate Australia, it’s easy to drown in the numbers. After all, every company wants to win and will scour the data to find – and sell – that victory.

But not far below the surface is a very real, very human story.

People are finding it tough. They’re cutting costs at home and at work, and that’s hitting media and marketing companies.

Seven West Media and Southern Cross Austereo reported their results this week, painting a clear picture of the environment we’re all trading in. An environment made up of millions of households and businesses all dealing with a cost of living crisis, facing soaring prices and a battle to make ends meet.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Michael Thompson

Michael Thompson was the Executive Producer of The Ray Hadley Morning Show on 2GB from 2010-2016, and worked in a national content role for Macquarie Media (then-owner of 2GB, 4BC, 3AW and 6PR) from 2016-2019. He now co-owns podcast production company Fear & Greed. Michael is an editorial consultant at Mumbrella, and co-host of the Mumbrellacast.

Topics