F.Y.I.

Sinorbis launches a Chinese language digital marketing platform

Digital marketing platform Sinorbis has launched a digital marketing service for brands developing a Chinese digital presence.

Less than 6% of ASX300 companies have an effective Chinese digital presence: Sinorbis research

Research released at the launch for the digital marketing platform Sinorbis reveals that 89% of the ASX300 do not have a working Chinese language website, and only 6% of ASX300 companies have an effective Chinese digital presence

Sinorbis’ platform, launched today in Sydney, promises to break down the remaining digital barriers for Australian firms seeking to do business in China through an all-in-one digital marketing software for developing brands’ Chinese digital presence.

According to Sinorbis founder and CEO Nicolas Chu, the launch of the platform will enable Australian companies to capitalise on growing Chinese demand for Australian products, and capture more of the $750 billion Chinese digital consumers spend annually.

“Chinese users make up a quarter of the world’s internet population, yet until today, there’s been no easy-to-use tool to develop web and social presences to target them, resulting in Australian businesses investing heavily in flawed web presences” said Mr Chu.

“Our research indicates that only 5% of ASX300 companies have a digital presence visible in at least 22 out of China’s 25 provinces – despite China being our largest trading partner and biggest export market.”

“Because of the Great Firewall, a unique digital ecosystem that operates completely independently from anything we know in the West has developed in China. Even building a website that can be accessed from within China used to require in-depth technical knowledge, local expertise and significant financial investment.”

Using the Sinorbis platform, businesses are able to create and manage their Chinese web and social presence, translate their content, and have it automatically optimised for Chinese search engines. Once launched, powerful analytics tools help users track the effectiveness of their digital presence, and the Sinorbis Wizard uses machine learning to suggest updates to optimise the site.

“The Western digital market is well developed – firms have a whole suite of tools available to create, measure and optimise their digital presence. With Sinorbis, this same level of sophistication is available to every Australian firm willing to go after the Chinese digital space,” said Mr Chu.

Sinorbis has already signed up on its platform Sydney Airport, PharmaCare, University of Tasmania, Central Queensland University and Moelis Australia.

“What’s really surprised us is the level of demand for targeting Chinese speaking consumers in Australia – the growth in Chinese tourism and migration means there’s a lot of interest in being able to target this market locally,” said Mr Chu.

Over the last 18 months, $3.9m has been raised in pre-series-A funding to develop the Sinorbis platform, with high profile investors including the executive team behind Executive Channel Holdings (ECH) participating in the latest funding round.

“This launch represents the hard work and determination of our development teams across the globe who have worked for more than a year and half on this project,” said Mr Chu.

“We’re excited to be embarking on the next stage of our journey, scaling this product globally,” concluded Mr Chu.

From a company media release

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