SMH remains Australia’s #1 masthead, cross-platform audience hits 8.5m
Nine-owned The Sydney Morning Herald is still Australia’s top masthead, read by over 8.5 million people in an average four-week period over the 12 months to March 2021.
The data comes from Roy Morgan’s latest cross-platform audience results, which showed growth for Australian newspapers and magazines across the 12 months to March 2021.
During that period, an estimated 19.9 million (94.4%) Australians aged 14+ read or accessed newspapers or newspaper content in some way in an average four-week period.
