Snackable TV founder says platform not shutting down, optimistic about business’ future
Snackable TV founder Kate Edwards has said the business will be reinvesting in staff members, following the company’s move to Byron Bay.
The business, which claimed to be the ‘world’s first digital platform’ delivering ‘snack sized content’ to young audiences relocated to Byron Bay earlier this year, while recently a number of staff in Sydney were made redundant.
But Edwards, who started the business with Shae Constantine and also runs her own agency Kontented, said she is optimistic about Snackable TV’s future, arguing the move has been in the works for some time. She confirmed the Snackable TV platform would continue to run despite the relocation.
She disputed allegations made in AdNews yesterday, saying: “We are relocating the operations of Snackable TV & Kontented to the Northern Rivers Region of NSW based at Byron Bay. We have been operating in the region since July 2017, so it’s not really new news that we have found a new regional home for our company.”
Edwards added she will continue to have contractors and freelancer, producers, director and senior client service administrators in Sydney and Melbourne.
“We will be hiring staff to fill roles in the Northern Rivers of NSW early in 2018 which we are incredibly excited about. We will also be looking to expand a crew into Brisbane /Gold Coast,” she said.
In February this year, Kontented – within which Snackable TV sits – was given a $300,000 loan from Jobs for New South Wales to expand its team to 50 full time staff within the next three years.
Jobs for New South Wales confirmed to Mumbrella the loan was currently being repaid monthly, in line with the terms of the agreement.
Shortly afterwards, Edwards said the new platform was growing by 30% month on month and said Kontented had 15 employees.
Edwards added: “Regarding our partnership with Jobs for NSW, we received a loan (not a grant) which must be and is being dutifully repaid. We have never been the recipient of a grant (EVER), as much as I would loved to have been!”
Earlier this year, Edwards spoke to AdNews about rival publications Junkee and Pedestrian, saying she questioned their “original thinking”, arguing she was the first title to launch with a youth strategy.
She claimed both titles had taken their youth strategy from Snackable TV, and said her platform had more than 150,000 unique browsers and more than 5m interactions on social media.
I would recommend asking a few more people about their business activities to get a more balanced view on what been happening.
The AdNews piece only covered the tip of the iceberg.
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They bought a perceived large audience via ‘like’ ads on FB to make themselves look popular, then did the outdoor/poster campaign when they were going to market to sell ads/content to agencies/brands, advertisers bought it hook line and sinker but then when the first round of content was not engaged with by interested audiences, no brands followed up for repeat media buys. They were chasing their tail since.
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Snackable tv
Renowned for taking bite size chunks out of contractors bills and only wanting paying the balance as they see fit
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