Social media ad spend continues to grow despite falls in usage

Kalila Welch

February 21, 2024 1:52

Digital ad spend now accounts for 72.4% of all ad spend in Australia according to the latest figures published in Digital 2024 Australia.

The report, released by We Are Social in partnership with Meltwater, provides an in-depth analysis of the nation’s digital, social and e-commerce landscape.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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