Social media ad spend increased 25.3%, while newspapers and magazines suffer significant digital decline

Despite ongoing privacy and transparency scandals engulfing social media platforms, media agencies increased their spend with social media sites by 25.3% for the month of March, compared to the same period last year, Standard Media Index (SMI) figures suggest.

During the same period, newspapers and magazines suffered a significant blow, particularly in digital. Newspaper digital bookings via media agencies declined 22.0%, while the digital properties of magazines suffered a 23.7% decline.

SMI reports on media agency bookings