Dr Mumbo has long struggled with irony. Is it like ten thousand spoons when all you need is a knife, or is it expressing the opposite of what you actually mean in a humorous fashion?
Or is it more akin to this post by Ogilvy One’s Simon Bloomfield, who writes about merging his on and offline identity for STW’s Nextness blog. He explains that in selecting online nicknames, “we wear our cultural hearts on our sleeves” and he’s chosen his online avatar to reflect his great love of the BladeRunner / Philip K Dick character Dekkard.
Or “Deckard,” as someone in the comment thread pedantically points out.
Now that really is a black fly in your Chardonnay.