Soundcloud opens platform to Australian advertisers as premium offer goes live

September 15, 2016 7:23

The battle for the music streaming advertising dollar got more intense overnight after Soundcloud opened its platform to local advertising on the back of the launch of a premium subscription service.

The German-based streaming service which has long promoted itself as the artist’s platform of choice, hosting music and podcasts, will recruit an Australian sales team to support the site locally and manage brand partnerships.

Soundcloud has also moved from a free model to a dual approach of free and subscription service like rivals Spotify, with the free model now supported by brands.

Soundcloud Go, which launched in Europe and the US earlier this year, has been launched in Australia, offering users access to licensed music advertising free.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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